Swachh Bharat Mission is a nation-wide cleanliness campaign that has been introduced by the Indian Government as a massive movement which aims to initiate the idea of a nation where cleanliness is maintained at all times. When launched on October 2nd 2015, this campaign created ripples across the country and charged up each Indian to make efforts towards a ‘Clean India’ by 2019.
It was launched on the 145th birth anniversary of Mahatma Gandhi and the government has been making hard efforts to attain ‘swachhta’ (that is cleanliness) in India ever since.
The 62,000 crore ‘Swachh Bharat Abhiyan’ is a one-of-a-kind campaign that has seen an enormous surge in popularity with several well-known campaigners like Priyanka Chopra, Aamir Khan, Sachin Tendulkar and Shashi Tharoor accepting and supporting the idea.
Ref: https://www.savethechildren.in/resource-centre/articles/swachh-bharat-abhiyan-facts-and-figures?gclid=CKOoh9nj4dMCFcKOfgodAZYCQw
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